Culture Influence Business

Culture:
 Culture is . understood to defer to such activities as dance. drama music and festivals. In its true sense culture is understated as that complex whole which includes knowledge , belief , art, morals, law, customs and other capabilities and habits acquired by an individual as a member of society. culture consists of. 'writes Elbert w. steward and tames A. Glynn. the thought and behavioural patterns thet memloers of a society learn through language and other forms of symbolic interests -action -their customs.  hobits.
beliets and values . the common viewpcints which bind them together as a social entity. cultures change gradually. picking up new ideas and dropping old oncs
 but many of the cultures of the past have been so presitent and selt. contained that the imlact of any sudden  change tears them opast. up -rooting their people. psychogieally.
culture infruences business is brought out in the following stages .
 (i) > culture creates people:
 culture determines the ethos of the people.
 (ii) > culture and Globalisation:
the need for understanding and appreciating culture differencess auross various countries is essential for business in the international molut.
 (iii) > culture Determines Goeds and services:
 culture broadly determines the type of goods and services a business should prpduce .
 (iv) > Feoples Atlitude to business:
 Attmitude of people towards business is largly dctermined by their culture.
 (v)  Ahitude to work:
Motiovation. morale and other related aspects of hunan resource menagement ore based on the workers attitude to their work.
 (vi) > collectivism and individualism:
the spirit of collectivism and individualism is related to such personnel aspects as employee morale.
multiplicacy of trade unions and inper and inpra -union rivalries.
 (vii) > Ambitions or complacent:
An individualis ambition to grow or remain complacent dcpends en his cultural ethos .
 (viii) > Education:
 the close interface of  business and higber education is a new development.
 (ix) > Family:
 Basie to all types of social organigations is the family . the institutions which concerns itselt with love. gexual relationship. marriage reproduction. soci -alisation of the child and the vasious levels of slatus and roles involved in kinship organisation.
 (ixi) > Authority:
the exercise of authority varies according to the nlaragement styles. but differenl styles are likcly to be present in different cultures.
 (xi) > the view of scientific method :
culture influences business by scientific method.
 (xii ) > Ethics in Business:
Ethics refers to the code of conduct that guides an individual in dealing with ofhers.
 (xiii ) > Religion:
  Religion refers to a specific and institu -tionalised set of beliefs and practices generally agreed upon by a number of persons or sects.
 (xiv)  > Marriage:
   Traditionally marriage has three objectives:
the promotion of religion by the performance of how hold sacrifices. progeny where by the father and his ancestors where assured of a happy ofter and the line was continued and rati or sexual pleasure.
 (xv)  > Time dimension:
   Tome dimension is another cultural aspect that will influenee business. time dimension refers to peoples orientation -past, present or future.
 (xvi) > Cultural Resources:
 cultural resources refer to the heritage which -makes -the country distinctive.
thoss all points ate the summery that culture influences business.